Pricing is not a 4 letter word by Jim Broderick

For small business owners, pricing their products has always been a challenge.  It is most often done using a fair amount of gut feel, a vague understanding of what the "other guy" charges and some concept of cost.  This seminar will break through these challenges.  Jim will give you insight into what you should be considering when setting prices and will teach you easy tricks that will help you maximize profitability.  You can be a fantastic photographer, but without attention to your bottom line where will you be in a few years?

Our primary goal is to give you a basic foundation in pricing that will give you the confidence to set your prices accurately, and keep your business profitable!

Jim Broderick has spent 20+ years in the corporate world working in Sales, Marketing and Finance.  He has over 10 years focused in the discipline of pricing.  In that time he has set up pricing strategies for both durable goods and service related companies that have increased profits to the bottom line.