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Four Steps to Success, Family & Children Portraiture

When
28 Jan 2013
9:00 AM - 4:00 PM
Location
Hampton Inn & Conference Center, 319 Speen Street, Natick, MA 01760
Registered
38 registrants

Registration

Affiliate Regisgtration – $35.00
This registration is for PPAM affiliate organization members.
Member Registration - Lunch Included – $15.00
This registration includes lunch.
Member Registration - No Lunch
This registration option is for PPAM members only.
Non-Member Registration – $45.00
This registration is for all non PPAM member attendees.
Past Member Appreciation
Lunch is NOT included.

Registration is closed

Four Steps to Success, Family & Children Portraiture

Market It, Shoot It, Sell It, Create a Demand for It

by Ed Pedi, CPP, M.Photog.Cr

Registration begins at 9AM

Program begins at 10AM

After 20 years in business, Ed Pedi Photography has established itself as one of the highest grossing and

most successful family/children portrait studios in New England. Ed’s style of teaching is to bring fun and humor to every presentation and to share knowledge that will help make you more successful at this great business of photography. His Four Steps to Success program teaches four key components that will help you grow your business and establish loyal customers for life.

His proven formula of great Marketing/Promotions, How/Where/When to Photograph, Proven Sales

techniques, and Superior Customer Service is the foundation of his studio’s success. Learn how to pose families and children quickly and naturally; how to create a demand for your brand and style of photography; tried and true marketing ideas and how to build business recognition and goodwill through charitable donations. Learn the value of having your portraits displayed in local businesses and how easy it is to get these displays. How to demystify shooting in raw format, streamline your post-production workflow and prepare for a successful sales session.

He’ll cover how easy it is to create a custom designed outdoor space that allows you to standardize, to

photograph more sessions and ultimately make more money. Combined with effective marketing ideas, creating a plan for every session to achieve GREAT sales, (i.e. selling wall portraits at every sales session) and things you can do to make your clients feel special and become your clients for life.

About Ed

Ed has been honored to receive a wide array of photographic awards including; PPA Photographer of the Year, five times; numerous Kodak Gallery; FUJI Masterpiece; Courts of Honor; Judges Choice Awards and he’s had multiple images chosen for PPA’s Traveling Loan
Collection. Ed has lectured countrywide to numerous State and Regional associations and he was a platform speaker at 2012 Imaging USA, New Orleans. He has also taught several week long classes at NEIPP. He is a two term past President of (PPAM) and is President Elect to
(PPANE). He is one of 115, PPA Approved Affiliate Jurors. His various portrait galleries can be viewed on his web-site at: www.edpediphoto.com.