PPAM Photopalooza 2023
The Sales Process-Tools for Success
Michael Stone M.Photog, Cr, CPP
DATE: August 13, 2023
TIME: 10:00am to 4:00pm
LOCATION: The Sanctuary- 82 Main St, Maynard, MA
Happier Clients with Fewer Objections, and Higher Sales Averages
Join Michael Stone for a day of learning about how he takes clients through the buying experience; from initial contact to final delivery and on to referrals and next opportunities to do business together. Topics will include:
- When sales happen (hint, it’s not in the sales room)
- Creating a desire to own their portraits
- Building long-term relationships with clients
- Guiding clients to the perfect sized portrait for their wall(s)
- Pricing your work so you can support the lifestyle you want
- What to say, and when to say it, to build rapport and engage your clients
- Turn your clients into raving fans who will recommend you to their friends
- Attracting the right clients, who appreciate your art and are willing to invest in it
- Easily sifting and sorting through leads and learning who are great candidates and who are window shoppers
This will be a group participation class. Mike will engage class members by doing sales sessions with them, just like he does with clients. He will show how he sets up the process for success with the right samples, sizes, tools, words and even where people should sit for the best outcome.
What to Bring- Class members are encouraged to bring plenty of notepaper & pens, or a laptop for taking notes (recording of the class is not allowed). Cameras will not be necessary.
Biography
Michal Stone began his career in photography as a teenager; in fact for his first paid job, photographing the sitting Governor of his home state at a political function, he was too young to legally drive and his parents had to take him!
Mike worked and a Mom & Pop studio in the late 70s until 1990 when he moved to MA and went to work for Hilton Photography. Over the next 18 years he was a studio, wedding and sports photographer; a studio manager, eventually managing all of the studio locations; the sports and event coordinator; the studio portrait trainer; responsible for converting Hilton studios to digital capture in 2002, and the Lab Manager. He has over his career done hundreds of weddings, thousands of family and children sessions, and 10s of thousands of HS Senior and Underclass portraits.
Mike received his Certified Professional Photographer in 1981 at the age of 19; his Craftsman Photographer Degree in 2020, and the Master of Photography Degree in 2021.
What to Bring- Class members are encouraged to bring plenty of notepaper & pens, or a laptop for taking notes (recording of the class is not allowed). Cameras will not be necessary.
Lunch- We will order in from a local restaurant or class members may bring their own lunch.
All PPA member attendees will receive 1 Merit.
PPA # Must be provided at time of registration.
Class limit: 8
DATE: August 8, 2023
Class Hours: 10:00am– 4:00pm
Payment must be made upon registration
LOCATION: The Sanctuary- 82 Main St, Maynard, MA
