Deep Dive Workshop into The Magic of Search Engine Optimization with Colby McLemore

  • 05 Jun 2023
  • 10:00 AM - 4:30 PM
  • Hampton Inn & Conference Center 319 Speen Street, Natick MA


  • This registration option is for PPAM members only.
  • Member of a PPA Affiliate
  • Not a member of PPAM or PPA Affiliate


The Magic of Search Engine Optimization

with Colby McLemore

Monday, June 5, 2023

Registration starts at 9 AM

Time: 10:00 am - 4:30 pm

Hampton Inn & Conference Center, 319 Speen Street, Natick MA

When was the last time you looked something up in the Yellow Pages? When was the last time you Googled something? How can you do business without a website that no one can find? You know the answer. Search engine optimization (SEO) is all about getting you not only closer to the top but also making it much more enticing to click on.

There is pay-for-click (PPC) or you can sweat to get your clicks (organic SEO). We will be focusing on the one that takes time and effort instead of money – sound good to you? It might, but your rewards will be directly related to the amount of sweat you produce. This is a workshop where you will be working, so roll up your sleeves, bring your laptop, computer, or tablet and be prepared to participate. We will be going deep and at the end of the workshop, you’ll already be well on your way or further along your path in getting more customers. You’ll understand what it is, why you need it, and leave already having done a lot of the work and having a checklist of what you should do next. This isn’t for those who are easily mystified, this is for those who want results.

“Can I just say ‘WOW’?  I am extremely impressed with Colby’s presentation on SEO. He IS on top of the game and knows his stuff. SEO is a subject that seemed way over my head but Colby shared a ton of knowledge and quite a few coveted secrets he has developed from years of his own research and experience in a clear, concise, and understandable way. It was truly valuable. Thank you so much, Colby. I have already started to implement what I learned.” --Donna L.


Colby McLemore is the owner and visual storyteller of Colby’s Photos & Videos. He is a full-time professional whose work revolves around advertising photography and videography for businesses as well as for individuals. If he isn’t onsite at a job, you can find him in his downtown Knoxville, Tennessee, studio. If you are ever in East Tennessee, please reach out. He’d love to show you the studio and our lovely city.

Colby works around marketers and advertisers every day. He attends as many of their trade meetings locally, regionally, and nationally as possible. He has been on the board of the American Marketing Association Knoxville and the American Advertising Federation of Knoxville for years. Surrounding himself with the best marketing professionals within the industry, even Colby picks up a tip or two. Within the marketing industry he is considered an advanced enthusiast, among local photographers, he is considered over the top. He has earned his Master’s, Craftsman, CPP, and Certified Drone Photographer. He loves letters behind his name and is trying to get a few more.

Colby has won more awards than he feels he deserves but a lot fewer than many. He’s was in the Top Ten of the Grand Imaging Award in the commercial category. He’s squeaked out a Gold Triangle,National Award, an ASP State Award, Fuji Award, Kodak Award and all the cool ones at his local and state affiliates. He blasts his horn about them from the top of Knoxville’s tallest building.

To learn more about Colby and to see examples of his work, visit his website at

Registration starts at 9 AM

Location: Hampton Inn & Conference Center
319 Speen Street, Natick MA

Monday, June 5 , 2023

Time: 10:00 am - 4:30 pm

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