PPAM Photopalooza 2022
Making a Comeback in 2022-
Marketing & Sales for Growth With or Without a Studio
Mike Stone, CPP, M.Photog., Cr., CPP
DATE: Sunday August 21st
TIME: 9:00 am - 4:30 pm
LOCATION: Sedman Photography, 99 Derby Street, Suite 200 Hingham, MA
Most photographers are making a comeback from the last two years. Some are struggling to fill their calendar, stand out from the other photographers in the area, make the best use of their resources and time, and be as profitable as possible. If you’ve felt that struggle at any time then Michael Stone’s program is for you! Mike will be your guide for a day of thoughtful and interactive discussion on getting ahead faster and keeping more of your hard earned money!
Mike’s program will be in two parts- the first half of the day will be about how Mike operates entirely on location without a studio or a sales room. You’ll learn how and what to pack; how to do indoor and outdoor lighting with a minimum of lighting equipment; what to take to a sales order in-home; the sales process. Whether you work on location daily or only a couple of times a year, you’ll walk away from Mike’s program with tips and examples to save your back, your time, and your sanity!
The second half of the day will be all about business- successful ways to reach prospects and turn them into clients; pricing for profit; workflow to improve your bottom line; creating an experience for your clients that brings them back and gets them to recommend you to their friends. No matter where you are in your photography career, there is useful information to grow your business!
Bio:
Mike Stone began his career in photography as a teenager; in fact for his first paid job, photographing the sitting Governor of his home state at a political function, he was too young to legally drive and his parents had to take him!
Mike worked and a Mom & Pop studio in the late 70s until 1990 when he moved to MA and went to work for Hilton Photography. Over the next 18 years he was a studio, wedding and sports photographer; a studio manager, eventually managing all of the studio locations; the sports and event coordinator; the studio portrait trainer; responsible for converting Hilton studios to digital capture in 2002, and the Lab Manager. He has over his career done hundreds of weddings, thousands of family and children sessions, and 10s of thousands of HS Senior and Underclass portraits.
Mike received his Certified Professional Photographer in 1981 at the age of 19; his Craftsman Photographer Degree in 2020, and the Master of Photography Degree in 2021.
All PPA member attendees will receive 1 Merit.
PPA # Must be provided at time of registration.
Class limit: 5
DATE: Sunday August 21st, 2022
Class Hours: 9:00 am– 4:30 pm
Payment must be made upon registration
Location: Sedman Photography, 99 Derby Street, Suite 200 Hingham, MA